@Red:
What you pay for is the printing job that Lulu asks. Nobody makes a profit from it, except Lulu.
As a user of Lulu, I know that this is a lie.
Here’s Reddogs page on Lulu: http://www.lulu.com/en/shop/olivier-beaumont/bms-433-training-manual-soft-cover-full-colours/paperback/product-22627376.html
He sells the book for $29.77 USD. Fair enough. This is WITHOUT shipping cost included by the way.
Here’s the customer enquiry page for quotes on books. It gives actual book manufacturing costs, not estimates. The great thing about Lulu is that these costs are constant from initial formation of books to final publishing. They don’t change.
http://www.lulu.com/create/books
Let’s take a look at the manufacturing cost of his book. Scroll halfway down the page and enter ‘152 pages’, this is the number of pages Reddog has written for his manual. It’ll give you a figure but the size is incorrect. So after that, scroll to the bottom of the page, click on full ‘color on white’ under the Interior Print column and then select ‘A4’ in the product size.
Well, what do you know? Total manufacturing cost for a full color A4 book is $9.71.
But wait, we’re not done yet. Go to this page next because this will outline the total cost to Lulu when you sell through their website: http://www.lulu.com/sell - and also here which outlines their commission: http://connect.lulu.com/en/discussion/33139
In the first box for the first link, you’ll see how much Lulu makes on each copy in total. The base cost, which is the manufacturing cost to Lulu, plus the Lulu share, which is 20% of the net profit Reddog makes on each copy. The 2nd link outlines commission.
So Reddog sells his book for $29.77. The manufacturing cost is $9.71. So minus the sale, he makes $20.06 on each copy.
Now for commission, which is splits the net profit 80/20 between the creator/lulu, 20% of this profit amount is $4.01 which goes back to Lulu.
Therefore for each sale of this Training manual, Reddog makes $16.05 for each copy sold. Note that this DOES NOT include postage. That comes in addition to the total cost of the purchase.
I knew something was suss when I read Reddogs reaction to the OP. A little research on the matter reveals that he’s been spinning a bit of a lie to the community at the same time. I mean hey, he did write the training manual so it is his property, I don’t know how you guys feel about that but for my part, no offense by me is taken.
But the whole “I don’t make money” thing? I mean… c’mon buddy, don’t lie about you not making money on the manual. It’s hilarious to think you could honestly get away with that! Come clean 
